Theater websites have specific objectives and needs, but like many cultural institutions, these sites generally present old designs that are not suitable for mobile devices and are difficult to update. Today it is essential to create a responsive web design compatible with mobile devices, from the home page to the purchase of tickets.
Los elementos clave en el desarrollo de una Web de teatro son:
Home
To transmit dynamism, proximity and action is the main function of a theater's home page. Sliders featuring important events, schedule grid with upcoming events, calendar, complementary activities module, news/blog, etc. are some of the main elements of the page.
Program Page
Program Page is the core of a theater's website.
It provides basic information about the shows: title, date, topic, brief synopsis and image. Users can directly purchase tickets through the "Buy tickets" button or get more information about the event.
Filter by shows, venues, thematic or dates.
Usually, the layout is presented in grids of 2 to 4 columns to allow the visualization of the content in its globality.
Calendar
It offers the function of providing the user with quick information on events scheduled on a specific date.
Depending on the design (floating window, full screen, row of days) the calendar must include title, day, time, image and buy/ + info button.
Event Page
The event page is key to the attendance or purchase decision-making process. This is where the user anticipates the experience and decides to attend the show. To create that interest, you must offer as much information as possible (synopsis, performers, schedules, prices, etc.) as well as include galleries of images and videos.
Ticketing
Whatever system the theater uses for ticket sales, it must be possible to buy tickets online from the website in a quick and easy way, integrating direct links to the event's purchase page on the ticketing platform or to its own sales systems.
Forms
It must have complex forms that facilitate different tasks to the theaters and facilitate actions to users: reservation for events (free or not) with limited capacity, inscriptions to activities, professional registration, etc.
Sharing with the public
It is essential that the website is not only a repository of plays, it must seek interaction with the public, the connection. Behind-the-scenes stories help to connect with the audience: interviewing directors, authors, performers, explaining the history of each production... To achieve this goal we need these tools:
Blog: this is where news, interviews and other details to be shared are stored.
Social media integration: allow followers to like, share or comment.
Newsletter subscription: a great opportunity for the theater to connect with its audience. The newsletter should be direct and approachable.
Content management
At the administration level, shows must be easy to manage so that uploading a new production is easy and usable. Having a tailor-made administrator for cultural events that contains all the information necessary to register events simplifies greatly the tasks of maintaining and updating the Web page.
At the administration level, shows must be easy to manage so that uploading a new production is easy and usable. Having a tailor-made administrator for cultural events that contains all the information necessary to register events simplifies greatly the tasks of maintaining and updating the Web page.